bmw co uk 1series

Over the years, the whole definition of what constitutes small, medium or large car was on its side. Some measure a car for the entire length to determine size, others bear their wheelbase, while others take account of the vehicle interior space. Anyway, BMW is planning to import a car in the U.S. that is actually smaller than any BMW that has ever graced American highways: the 1-series comes to America ... we can say, "Tiny BMW? "

Like Mercedes, the whole idea of a less than luxurious BMW is almost around blasphemy. Please do not think that this is not lost, Bavarian Motor Works, as they study and restudy the issue and decide whether to go ahead with the planned introduction of the 1-series. Long a manufacturer of vehicles on compressed up, BMW knows that the U.S. market is fickle and can reject the budget Bimmer. Still, as the market continues to adapt and consumer tastes change, the 1-Series is ready for import into the U.S. Here's why:

- A compact BMW would be the "gateway" vehicle for BMW, in order for the new consumer. Get them in a little Bimmer, and they are hooked for life. At least they can hope so!

- Sell what we sell in Europe, the USA Yes, for the years BMW has been the manufacture and sale of small cars across the continent. The 1-series is not new, but the proposed model is planned for U.S. introduction of a new model. Currently as a hatchback, BMW knows our aversion to looking hatchback and imported in the first 1 Series developed as a sedan. Look for the car to get an inline 6 and, perhaps, an optional turbo-diesel. Also for the car to retail for about $ 25,000, much higher than cars in its class. Hey, we are talking about BMW, Nissan not.

- Expand the market. Yes, BMW is successful when it comes to luxury vehicles, but also the mass-produced "Civil" cars can the car manufacturers on the bottom line. The U.S. market is very profitable, so why miss out on the sale, they returned to the 1-series?

Yes, when is the 1-series makes it debut? Probably not before summer 2007. If the model does not reach, that the time for Mercedes to quickly react and import its compact model, the B-series. Yes, German luxury is redefined, but perhaps what American drivers are witnessing is German engineering than the typical luxury vehicles, we are not accustomed to driving. Sounds a bit like Volkswagen, is not it?

Copyright 2006 - Matt Keegan is The Auto Writer for new cars, the classics, auto parts and accessories, insurance and much more. Did someone say Bimmer? Matt invites you to a large OEM BMW parts for less today online.