introduction in India in 2003, under the slogan" For a special journey Called Life ", the Chevrolet has established itself as one of the fastest growing brands in India. The introduction of the brand in this market is an important milestone for GM in India and for the automotive industry. Under the umbrella Chevrolet, GM India presently produces the Chevrolet Optra (Petrol and Diesel and the CNG version), Chevrolet Tavera, Chevrolet SRV, Chevrolet Aveo, Chevrolet U-VA and Chevrolet Spark Chevrolet Dynamic brand stands for quality, reliability, security, innovation, value for money proposal, environmental friendliness and customer service.
The Chevy saga began in 1909 when William Durant, founder of General Motors and Louis Chevrolet, a leading Racecar driver's hands to the Chevrolet Motor Car Company. On 3 November 1911 the first Chevy rolled off the assembly and since then, the legendary 'bow-tie "logo is a part of the motor vehicle folklore throughout the world. He has presented the award, one of the world's best-known brands and the best seller in North America.
With the love blossom between the American legend Chevy and India., GM India kick with the Chevrolet Indian Revolution last year, have been seriously in India the market. Riding high on the success of the popular Chevrolet brand, GM India has launched a series of marketing initiatives aimed at improving the equity of the brand Chevrolet. GM India has also net initiatives to increase sales through their website. Off late, she has a unique industry first Chevrolet Promise "program for its customers to benefit from a superior ownership experience of Chevrolet brand of vehicles.
Sonali Sharma
India Cars Review Writer
วันพุธที่ 29 กรกฎาคม พ.ศ. 2552
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