bmw company uk

now larger, progressive companies are investing millions of dollars in discovering how their message effectively to consumers via the Internet. For smaller companies with smaller budgets, the dollar is falling, that major companies in bolder Internet marketing campaigns are such as free internet marketing lessons without risk or cost.

While your company may not be as large as those mentioned in this article the following examples show how scalable to move even a small part of your marketing budget on Internet marketing can be a tangible returns for your company.

BMW takes Hollywood Online

6.5 years old bmwfilms.com BMW released and distributed a stunt-filled, action-movie mini-series "The Hire" with actor Clive Owen (Sin City and The Bourne Identity). Guided by directors like John Frankenheimer, Ang Lee (Crouching Tiger Hidden Dragon, The Hulk, Brokeback Mountain), Wong Kar-Wai, Guy Ritchie, Alejandro González Iñárritu, John Woo (Mission Impossible II), and Joe Carnahan, this was undoubtedly a Hollywood-style big-budget production.

The 8-part series, each by a different director, won numerous prizes and awards from the New York Times and Time Magazine. The result: over 100 million views in film translation about 1.9 million movies per month for 4.5 years, which ended in October 2005. Although the series is no longer available for download from various websites still sell the DVD is 6.5 years after it first debuted at the Cannes Film Festival.

If these films that have non-traditional media like television, the statistics would have been less accurate and much more time-consuming and expensive to pursue. Imagine if these films only 1% or 1 million for the viewers curious enough to a BMW showroom. If even 1% of 1 million, a vehicle purchased at an average vehicle cost (estimated) of $ 50,000.00 USD, which is in $ 500 million U.S. dollars additional revenue of more than 4.5 years, slightly more than $ 111 million additional revenue per year.

Certainly, few companies have the budget that BMW has it all but try and find a unique way to make your own online products that inspire your audience and leave your competition in the dust. The lesson here is thinking outside the box.

GMC use of traditional media to support the online campaign

For the past 3 years, GMC has Digitas creative businesses - the National Football League (NFL) and the Entertainment and Sports Programming Network (ESPN) - to power an interactive online campaign for GMC.com. Mary Kubitskey, national advertising manager for GMC, said of the decision in U.S. Dollar online advertising: "Every day, I will trade the traditional media of money for something untraditional. Digitas has done a good job in putting together a promotion, and we feed promotion with traditional media. "" The campaign is a direct result of moving a larger share of online advertising dollars.

She added, "As with all our traditional marketing-advertising, we try to be more digital. It is no wonder that 30-second ads are not like before, and this gave us the opportunity to interact with NFL fans and football. I spend many hundreds of millions of dollars in traditional media and broadcast-30-second spots and it is always difficult to see that money work for us. We are Digitas to keep trying to tell us what's new. ""

Larger companies are beginning to realize that the traditional media do not have the same bite as before, so they're thinking of ways to use the traditional means in connection with recent online strategies to effectively advertise. Think about how you can use your existing sites or marketing media to expand or improve a web marketing campaign.

Advantages of Internet Marketing: What's In It For Your Business?

BMW chose to make its message on a very aggressive, multi-million dollar web campaign and has attracted the attention of the media, potential buyers and non-buyers alike. GMC, instead funneling marketing dollars in traditional advertising media has decided that the traditional media to online advertising campaign. It may seem like larger companies have the upper hand, but if you really understand it all, regardless of whether you are a small business or a large company to take advantage of the way to Internet marketing are the same.

Measurable - track visitation stats, conversions, via a website, and more, so you know where your advertising dollars and channel where you should not.

Affordable - Internet Marketing is on average less expensive than traditional media, which may save your company money.

Large range - Geographically, you can at the local, national or even global markets to expand your potential earnings exponentially at a fraction of the cost of using traditional media to the same task.

Geographic and demographic targeting - Certain types of campaigns allow you to target consumers by age, income, education, city and many other factors to increase the effectiveness of your campaigns and website.

Interactive - Allows for quick and easy communication between advertisers and visitors about filling out online forms, email, or even live chat, that further increase the chance of a sale or conversion. Visitors will receive information on demand.

Compare that with the traditional "show-and-Tell" "one-way media such as print, radio, magazines, television and Internet marketing, and suddenly a very attractive option, in a changing market. As more and more people begin to imagine the Web as a rich source of information and entertainment, the importance of creating an effective online presence and deliver your own message on this new, digital medium is climbing its way to the top of the priority list.

Your customers to change their thinking and your competition begins to adjust. Is your company ready for the revolution?

Clickz.com News. "" NFL GMC launches website in move away from traditional media buys ", the 05th October 2007, Matthew G. Nelson. Access on: October 5, 2007 http://www.clickz.com/3627219

Profile of BMW Films on YouTube

Michael Dela Cruz is a web marketing consultant for Canada's Web Shop, an Internet marketing company with headquarters in Winnipeg, Manitoba Canada, specializes in Internet Marketing